Salford City FC has launched a new tech partnership with Accenture, a leading technology consulting firm. The multi-year deal aims to accelerate the club's growth and reinvent how the team operates and is experienced by supporters and partners, both locally and globally. Under the terms of the partnership, Accenture will leverage its digital expertise to create a new technology-driven growth model for Salford City FC. The goal is not only to elevate Salford City's internal operations and fan experiences but also to strengthen supporter engagement, expand the club's global reach, and create a scalable platform for long-term growth.
What happened?
Salford City FC has announced a strategic partnership with Accenture, a leading technology consulting firm. The partnership reflects a shared belief in the power of technology to help organisations move faster, connect more deeply with audiences, and unlock new opportunities.
Why it matters for Salford City
The partnership will use technology, data, and digital innovation to accelerate the club's growth and reinvent how the team operates and is experienced by supporters and partners. This will enable Salford City to strengthen supporter engagement, expand the club's global reach, and create a scalable platform for long-term growth.
What comes next?
The partnership will focus on using data, technology, and AI to identify new capabilities to improve operations, support commercial growth, and build a foundation for ongoing scalability. Externally, work will focus on the digital streaming experience, supporting the club's expansion through fan platforms and digitally led engagement, and identifying new markets to accelerate international growth.
As of 18 Aug 2026, Salford City FC is currently 20th in League Two, with 0 points from 1 game, and is 3 points behind leaders Walsall. The team has scored 1 goal and conceded 3 this season, resulting in a -2 goal difference. The next fixture for Salford City FC is against Barnet on 06 Mar 2027, at home.
The partnership will also see the Accenture logo feature on the back of all Salford City playing shirts from the start of the 2026-27 season, including Men's First Team, Lionesses, and Academy Teams. This agreement further expands Accenture's growing portfolio of technology-led sports partnerships, using technology, data, and AI to help these organisations modernise operations, deepen fan relationships, and create new growth opportunities.
Amy Gnagy, global client account lead at Accenture, said: "The most exciting partnerships start with a shared ambition. Salford City FC has never been afraid to challenge conventions and that's exactly what drew us to the club. Together, we're bringing the power of data, technology, and innovation to help unlock new opportunities for growth, strengthen connections with supporters, and build for the future."
Salford City has earned a reputation for its confidence in embracing new technologies and nurturing the talent to implement it, and the new collaboration represents an opportunity to pair its strong local identity with a global audience; using innovation to reach new supporters, strengthen the club's foundations, and create sustainable momentum for the future.
Janey Whiteside, partner and chief growth officer at Consello, co-owner of Salford City FC, said: "This support from Accenture marks another statement partnership for Salford City. Accenture's innovative approach to technology will elevate how we deliver our digital fan engagement – for the local community and fans around the world. We have bold plans for the growth of this football club and it's a privilege to partner with an organisation that shares our ambition. We are truly excited to see how this partnership grows, as well as seeing the Accenture name displayed proudly across the back of our teams' shirts.
