Salford City have launched their 2026‑27 home kit, an eye‑catching orange shirt unveiled by co‑owners Sir David Beckham and Gary Neville on August 6, 2026. The new look signals a return to the club’s original colours after five years in red and aligns with a broader re‑branding effort.
Next fixture: vs Barnet (at home, 2027-03-06) (14th in the table).
What sparked the redesign?
The redesign follows the May 2025 takeover by a Manchester United‑linked consortium that included Beckham and Neville. After unveiling a fresh crest in December, the club wanted a kit that reflected its heritage. Beckham spent six to seven months collaborating with designers, ensuring the orange hue would "stand out" on the pitch and in the media.
How does the new kit differ from previous versions?
While the shirt returns to the classic orange, it retains modern details such as a sleek collar and breathable fabric for optimal performance. The design omits the red colour that dominated since the 2014 takeover, instead embracing a bold orange that mirrors the club’s nickname, "The Orange." The crest, re‑introduced alongside the kit, features a lion and a rose, nodding to the historic Salford Lads Club.
Why is the kit important for Salford City’s identity?
Re‑adopting orange reconnects fans with the club’s early identity, fostering a sense of continuity after years of change. Beckham’s comment about "owning the colour orange in club football" underscores a branding strategy that links Salford City with his global profile, especially his MLS side Inter Miami, where pink is a signature shade.
What does this mean for the upcoming season?
The new kit arrives as Salford City prepares for a busy start: a Carabao Cup first‑round tie against Shrewsbury on Saturday, followed by a League Two opener against Barnet on August 15. Manager Peter Cklamovski, appointed in June, will debut the shirt while aiming to improve on last season’s playoff final loss to Notts County.
The unveiling video, posted on the club’s social channels, shows Neville and Beckham examining the shirt, with Beckham noting its potential to "stand out" on the field. Fans have already taken to the hashtag #PaintTheCityOrange, signaling strong supporter enthusiasm ahead of the campaign.
