Salford City has rolled out its all‑white 2026‑27 away kit, produced by adidas, as the club sits 4th in League Two with 81 points, 25 wins, 6 draws and 15 losses from 46 games. The new shirt marks the first appearance of the fan‑voted crest introduced in July 2026.

What does the new kit look?

The jersey features a stark white base, orange adidas three‑stripe detailing across the shoulders and sleeves, and a black round‑neck collar trimmed in orange. Orange accents continue on the cuffed short sleeves. AIG, the global insurer, takes centre stage on the front, while Accenture appears on the upper back. Holland & Barrett occupies the left sleeve. White shorts carry orange side stripes and a black‑orange trim, and the socks are white with a custom ‘SCFC’ logo. The women’s side swaps the shorts for black with orange piping.

Why is the kit significant for Salford City?

Beyond aesthetics, the kit symbolizes a new era. The crest, chosen by supporters at the end of 2025, replaces the previous badge and aligns with the club’s ambition to climb the league ladder. The orange colour scheme mirrors the primary hue the team will wear on away trips, reinforcing brand consistency across merchandise. Sponsorship ties with AIG echo the historic Manchester United deal that once linked the owners’ Class of ’92 legacy to a £56 million shirt contract.

How does the kit fit into the club’s current campaign?

Salford City entered the season with a solid defensive record – 51 goals conceded – while scoring 61, giving a +10 goal difference. They sit six points behind leaders Bromley in the title race. The recent form shows a mixed bag: a loss to Notts County 3‑0 on 25 May 2026, followed by two defeats, two draws and a win in the last five matches (LLDDW, most recent first). The fresh kit arrives as the squad looks to reverse that dip and push for a promotion spot.

What’s next for the team and the kit?

The new strip will debut in the opening home fixture of the 2026‑27 season, with fans expected to line the stands in orange and white. Merchandise sales are projected to rise, given the combination of the new crest and high‑profile sponsors. On the pitch, manager Neil Wood will aim to translate the visual renewal into points, hoping the side can close the six‑point gap to Bromley and secure a playoff berth.

The kit launch underscores Salford City’s blend of heritage and forward‑thinking ambition, offering supporters a tangible piece of the club’s evolving identity.